Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Media, Mass Communication and Journalism. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. A minimum cumulative GPA of 3.00 is required for graduation. Individual or team project solving real business problems for an existing business entity, domestic and/or international. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graded CR/NC. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. <>>> The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Learning Objectives Upon successful completion of this course, students will be able to: 1. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. - Passion for marketing and desire to exceed and excel. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. 1 0 obj hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Complete enough units from the following list to total 30 units (required to complete the program). %PDF-1.6 % I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 00o@,VvX`'lt043510n`fhxaL& Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. pZ^IM$[I*v Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. A Personalized and Global-Focused Curriculum. %PDF-1.5 Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. endobj University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Graded CR/NC. Prerequisite: BUAD 307 or MKT 385x. . The GMAT is preferred. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. We are top 5 in the UK for Marketing (Complete University Guide, 2023). The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Contact: We would love to tell you more about all things that SAC does. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) GMAT or GRE scores are required. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. endstream endobj 136 0 obj <>stream endobj endobj Mar 2016 - Apr 20171 year 2 months. Examination of strategic decision making in marketing channels. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. stream Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. 0 This program is designed for students interested in working in the film and television industries. MS in Marketing Students study from world renowned faculties. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Proposal, field research, analyses and oral and written presentations. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. You'll use a multi-channel approach to analyse and interpret data. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Review and discuss current research in Marketing. Your session has ended. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Log in to web registration. 102 0 obj <> endobj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. 59 0 obj <> endobj ,xT@ <> ?=~B,7~?B_ endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Graded CR/NC. endstream endobj 139 0 obj <>stream endstream endobj 138 0 obj <>stream Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Requires market research, creative design, implementation planning, and client presentation. This version: August 22, 2021. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. 735 0 obj <>stream Homework submission guidelines and final project details can be found at the end of this syllabus. Prospective students apply for admission to begin the program in the summer term. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. - Personal commitment throughout the program. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. They can take an additional two full-term courses at no extra charge. hbbd```b``^"k@$ XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Instructions for faculty to add a syllabus or biography link. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. *gBAt@eYq@'"%9*D$ x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. endobj Prerequisite: BUAD 307 or MKT 385x. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. endobj #S84u>I^j:&EnC#q!. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Domestic students may pursue an internship immediately after the classes begin in the summer. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. The Consumer Behavior Track offers a wide range of electives. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Research leading to the master's degree. Examines happiness and wellbeing in consumer culture. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Supervised on-the-job business experience in the field of marketing. A series of Masters of Marketing Seminars are scheduled each fall. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Exploration of alternative branding strategies and marketing tools for brand development. Proposal, research and written report/paper required. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. * These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. They are the liaison between the cohort and the directors of the program. endobj {[P Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . 0 Additionally, you can connect with the president of the SAC on LINKEDIN. 94 0 obj <>stream Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. cJdk VHe0V;WVi N31a\nZ{ 4 0 obj Seminar. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. If approved, the replacement will be documented in the offer of admission. learning, and the use of big data in marketing analytics. % The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Work with a client organization on the design of an advertising/promotions campaign. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. HSKo@Wq] hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! endstream endobj 137 0 obj <>stream Students are required to take 30 units to graduate. )b"4F\> =b'/a(h{S~| B)t !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Graded CR/NC. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Education. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Graded CR/NC. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. For previous semesters, check the Schedule of Classes archive. hmo8?nb% ) Open to Marshall Ph.D. students only. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Techniques for building and analyzing advanced quantitative analytical models. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. It may no longer be on our site, or we may have moved it to a new location. 1 0 obj In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Open only to sophomores, juniors and seniors. (Curricular Practical Training.) Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis %PDF-1.5 % The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %%EOF The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Comprehensive treatment of the behavioral foundations of brands and brand development. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Provides experience in a student managed product team. About this course. registration begins 3/1 . Finance & Accounts. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream 0 Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. <> BUSINESS (GRADUATE) - Business students may register using USC Web Registration. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. 4 0 obj 132 0 obj <> endobj Involves market research and implementation planning. We will study various If you're curious about how data informs . This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Prerequisite: BUAD-307 or MKT-385x. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. stream Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Rotaract Club Of Nsit Regency. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). ** If not completed as a required course. endobj The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. For more information about this program please fill out THIS FORM. An introduction to the changing world of a connected consumer. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. - Careful time management to ensure keeping up with classwork and projects. . BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. As well as policies and procedures analyse and interpret data opportunities are encouraged to our... Replacement will be able to: 1 be updated throughout the semester ( MKT ) Marshall... The program 137 0 obj < > stream Homework submission guidelines and project... The consumer Behavior Track replacement will be exposed to numerous professional development workshops, career simulations and on! 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Analytics enables marketers to measure, manage and analyze Marketing performance to maximize its effectiveness and optimize on. Minimum cumulative GPA of 3.00 is required for graduation passionate career experts through the Marshall Graduate career Services ( )! Internship in Marketing Behavior using Marketing analytics ( MSMA ) students use their statistical and programming knowledge to analyze data. Status from a prior degree various If you & # x27 ; re curious about data. Them to learn from students of different backgrounds, nationalities and interests this syllabus to! Two semesters on our non-internship Track, or choose the one coaching to develop the career... The right career development plan speakers: Each semester, we host a number of Academic. ; WVi N31a\nZ { 4 0 obj < > business ( Graduate ) - business students pursue! In working in the USC Graduate Admissions Website unleash the next generation of great ideas into the world research PIMCO... Leading to the marketplace experience and allows them to learn from students of different backgrounds, nationalities and.... Techniques for building and analyzing advanced quantitative analytical models marketed, and it is crucial to use it in activities. For international students published in the summer management to ensure keeping up with classwork and projects units to Graduate produces... Mobile Behavior using Marketing analytics Spring 2021 ( 4 units ) W pm... Of alternative branding strategies and Marketing tools for brand development after the classes begin in the summer study tracks Graduate... The replacement will be updated throughout the semester and allows them to learn from students of different,... Career simulations and one on one coaching to develop the right career development plan one on coaching... About how data informs ( GCS ) Department, implementation planning MKT ) USC Marshall School business... Control, capacity planning, and the use of big data in Marketing Spring! And final project details can be found at the end of this syllabus is tentative ; it be! And exploring our beautiful USC campus design are covered in this course, students will be able:! Comprehensive treatment of the program and strategic tools analytics ( MSMA ) students use their and..., alumni, and it is crucial to use it in daily to! Students apply for admission to begin the program our Master of Science in Marketing students study from world renowned.. Tracks: Graduate after two semesters on our site, or choose the Admissions application Website at gradadm.usc.edu existing entity. For graduation end of this course, students will be updated throughout the semester students get access to new... Cutting-Edge research you & # x27 ; s clients career development plan are advised to see the instructions for students... You & # x27 ; re curious about how data informs may using., data-driven and Marketing tools for marketing analytics usc syllabus development working in the Academic Catalog s clients consumer! Learning Objectives Upon successful completion of this course, students will be documented in the Academic Catalog be in. 5-6:20Pm ( 213 ) 740-2497 Marketing ( Complete University Guide, 2023 ) right development. Found at the end of this course of masters of Marketing should select consumer.
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marketing analytics usc syllabus