Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Short Video Content will Dominate Social Media Platforms 1. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Social audio content is one of the most cost-effective marketing strategies you can invest in. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Get ready to take your marketing to the next level! 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. . Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. This is according to Hootsuite's report. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. As a Premium user you get access to the detailed source references and background information about this statistic. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. That's the power of branded content in action! Like WeChat, it started as a simple communication platform that has developed many new features. QQ offers a variety of features, including instant messaging, video calls, and a social network. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. It's all about the "For You Page" feature. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. As of 2020, it also held nearly 93 percent of the countrys social media market share. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Social media has given brands more ways than ever to connect with customers. Let's get to know some of the most notably popular Asian social media networks. But if your target audience is more diverse, you might want to start with the Facebook Shop. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The top social commerce platforms in Southeast Asia (by country). But its features extend beyond that: So, what makes TikTok so effective for marketing? Please create an employee account to be able to mark statistics as favorites. On average, that means the global total is increasing at a rate of 16 new users every single second. The top social networking platforms are Twitter, Instagram, and Facebook. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Marketers trust influencers to connect with their target audiences in a way that resonates with them. In, StatCounter. You need at least a Starter Account to use this feature. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. So how can you get your customers to create UGC for you? It is available on various devices, including computers, mobile phones, and smart TVs. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In 2020, with 300 million users, India had the highest number of Facebook users across the world. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Euro Freelancers. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. The most popular social media platforms. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. The majority of these (445 million/99.5%) access social media via their mobile phones. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. LINE is Japan's most popular social media platform. February 28, 2022. This button displays the currently selected search type. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Lets get to know some of the most notably popular Asian social media networks. Interested in growing your business with us? Kakaotalk is next, with 80.1%. Social media statistics for Thailand in 2022. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. All age groups use YouTube, although it is getting more popular among the younger generations. User-generated content is a Powerful Key to Brand Building, 7. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). The most popular is YouTube, with 89.6% of internet users on the platform. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Which Countries Use Social Media the Most? Influencer marketing has been the talk of the town for the past few years, and for good reason. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. 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